Marijuana Tourism May Become Increasingly Common in California
There are a lot of reasons to make California a vacation destination. Now, the newest it seems is recreational cannabis.
On the West Coast, we now have California, Washington, Colorado, Oregon and Nevada that allow recreational marijuana. The only other places allow it are Alaska, Washington D.C., Massachusetts and Maine. For people who live in all the states in between, most are limited to recreational marijuana access, if they have it at all. It’s anticipated that legal marijuana is going to be a major driver of tourism to these states in the coming years.
This has resulted in a number of ancillary cannabis businesses, including travel agencies booking “tours” of various dispensaries and must-see sites. Travel research company MMGY Global reports that while overall travel to California didn’t surge much right after the election, it did spike 23 percent when looking at just Millennials. It also increased notably among households that earned $100,000 or more – presumably because they had more discretionary income to spontaneously make that trip. But others could be planning a trip for the coming months or years. Continue reading